Armando refuses Patricia as his secretary, assuming Marcela wants her to spy on him, given his womanizer's reputation, so, he urges the hiring of another candidate with the most desired requirements he hires Betty and Patricia as his secretaries, after Marcela pressured him, arguing that the company president could not have an ugly secretary representing him. He is engaged to Marcela Valencia, daughter of the other company founder, who also holds a high position in Eco Moda. Armando Mendoza, Eco Moda’s new president, is the smart, handsome, and well educated son of one of the company's two, owner-founders. Tired of unsuccessfully searching for a job matching her education and experience, she applies to be the secretary to the president of the fashion company Eco Moda, but sends her résumé without a photograph, in hopes of securing an interview however, that job was "given" to an inexperienced, university drop-out, but very attractive Patricia Fernández, who happens to be best girlfriend of the president’s fiancée, Marcela Valencia. Betty constantly faces the scorn of her prettier workmates, but eventually is promoted to a senior job, becomes romantically involved with her boss, and receives a grooming makeover.Īlthough graduated "magna cum laude" with a bachelor’s degree in economics and master’s degree in finance, and fluent in English and French, Betty has been unable to secure a job interview, because, she claims, her ugly photograph ruins her otherwise impressive résumé. In the U.S., both the comedy-drama hit " Ugly Betty" and Televisa program " La Fea Más Bella" are based on the Colombian soap opera.īeatriz Aurora Pinzón Solano (Betty), is an unattractive, but very intelligent woman working for the Eco Moda fashion design company. Over a dozen versions of this telenovela have been made in other countries. "Yo soy Betty, la fea" ("I am Betty, the ugly one"), ] also known as simply " "Betty la fea" ("Ugly Betty"), was a popular telenovela ( soap opera) filmed in Colombia, written by Fernando Gaitán and produced between 1999 through 2001 by the Colombian network RCN. Liliana Hernández| script = Fernando Gaitán| cast = Ana María Orozco Country = flagicon|Colombia Colombia| year = 1999–2001
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